Diversity creates a rich tapestry of cultures, ideas and experiences across our country. It broadens the definition of what it means to be an American. And when it is a fundamental component of business, diversity can make a great positive impact on local communities. Blue Cross and Blue Shield companies are woven into the fabric of their local communities by the work they do and by the people whose lives they touch. That’s why the Blue Cross and Blue Shield Association (BCBSA) is proud to be named one of the “Top 50 Organizations for Multicultural Business Opportunities” by DiversityBusiness.com (ranked number 20 for 2013) for the third year in a row. BCBSA provides qualified minority-owned and women-owned business enterprises (M/WBEs) and small and disadvantaged businesses (SADBUS) with the opportunity to conduct business with BCBSA and with participating Blue Cross and Blue Shield companies in their local markets. “BCBSA and the 38 independent Blue Cross and Blue Shield companies are committed to strengthening business diversity because it contributes to a successful organization and the overall economic well-being of the communities that we serve,” said Scott P. Serota, president and CEO, BCBSA.