MERIDIAN, Idaho – Blue Cross of Idaho is pleased to announce that Jayson Ronk has joined its public affairs team as Vice President of Public Affairs.

“Jayson has spent more than two decades in local, state and national government affairs, successfully representing Idaho employers in policy development,” said Mike Reynoldson, Senior Vice President for Government Affairs and Public Relations. “He brings a variety of experience in government relations and politics, along with strong relationships with state officials that will help further our mission to provide quality, affordable health care to Idahoans.”

In his new role, Ronk will oversee state public policy and regulatory efforts, serve as a liaison to state health entities, and represent Blue Cross of Idaho on a variety of Idaho business and public interest organizations.

Ronk holds a Bachelor of Arts in political science from Idaho State University and a Master of Public Administration from Boise State University. He is active in a variety of statewide non-profits and organizations including the Idaho March of Dimes, the Idaho Technology Association, the Associated Taxpayers of Idaho, St. Luke’s Treasure Valley Health Foundation and Buy Idaho, Inc.

Prior to joining Blue Cross of Idaho, Ronk was the Vice President of Public Affairs for Regence Blue Shield of Idaho. In addition, his professional resume includes state government affairs director for Micron Technology, vice president of the Idaho Association of Commerce and Industry, and campaign manager for Butch Otter for Governor.

About Blue Cross of Idaho

Blue Cross of Idaho Health Service, Inc., a not-for-profit mutual insurance company based in Meridian, Idaho, is a leader in delivering innovative health insurance products, services, and information to more than 601,800 members. For 76 years, the company has advocated on behalf of its members to ensure they have access to high-quality healthcare at the lowest possible cost. It also serves the people of Idaho through support of community organizations, programs and events that promote good health. Blue Cross of Idaho Health Service, Inc. is an independent licensee of the Blue Cross and Blue Shield Association. For more information, visit bcidaho.com.

The Blue Cross Blue Shield Association is an association of 35 independent, locally operated Blue Cross and/or Blue Shield companies.