Six Digital Health Startups Named Finalists in LifeBridge Health/CareFirst Innovation Challenge

Baltimore, MD – Six digital health startups have been named finalists in the first LifeBridge Health and CareFirst BlueCross BlueShield (CareFirst) Innovation Challenge earning the chance to receive up to $50,000 to further the research and development of their ideas.

Challenge finalists include:
•    Docket – partnering with public health agencies to expand consumer access to immunization records with human-centric design and QR codes
•    Kermit – supplying real-time data on implantable medical device transactions to significantly reduce costs and improve patient care
•    Nest Collaborative – focusing on improving maternal-child health by expanding access to payer-reimbursed “telelactation” support
•    Pilleve – offering a smartphone application to prevent opioid misuse by monitoring a person’s intake and securely holding the drugs
•    Rubitection – developing a system for the early detection and intervention of bedsores while minimizing the spread of infection
•    Socially Determined – developing the science of social determinates of health and implementing community-based intervention programs
Finalists will share their inventive approaches of developing solutions to healthcare needs with a digital component such as mobile apps, sensors, wearable devices, data analytics, and tools to support decision-making and transform the way healthcare is delivered. 

In addition to funding, the chosen startups may also be eligible to participate in programs at LifeBridge Health, have the chance to connect with the LifeBridge Health clinical network and could be matched for clinical mentorship opportunities. Additionally, challenge winners will receive a one-year free membership in the LifeBridge Startup Affiliate Program, which includes access to the LifeBridge Innovation & Research team and introductions to clinicians.

The challenge winner (or winners) will be selected on June 5 at the LifeBridge Health & CareFirst Payvider Innovation Summit held at CareFirst’s headquarters.

WHAT: Shark-Tank*-style competition where entrepreneurs and startups will pitch their innovative digital healthcare solutions to address current industry needs for a chance to earn up to $50,000 to further research and development of their ideas.

WHO: Baltimore Health Commissioner Dr. Letitia Dzirasa, CareFirst CEO Brian D. Pieninck, LifeBridge Health CIO Tressa Springmann, CareFirst executives, LifeBridge Health executives, panelists, judges and challenge finalists.

WHEN:  Wednesday, June 5, at 8 a.m.

WHERE: CareFirst, 1501 S. Clinton St., Baltimore, Md. 21224.

CONTACT: Reporters interested in covering this event should contact Cierra Colón at or Sharon Boston at and register at

About CareFirst BlueCross BlueShield

In its 82nd year of service, CareFirst, an independent licensee of the Blue Cross and Blue Shield Association, is a not-for-profit health care company which, through its affiliates and subsidiaries, offers a comprehensive portfolio of health insurance products and administrative services to 3.2 million individuals and groups in Maryland, the District of Columbia and Northern Virginia. In 2018, CareFirst invested $38 million to improve overall health, and increase the accessibility, affordability, safety and quality of health care throughout its market areas. To learn more about CareFirst BlueCross BlueShield, visit our website at or follow us on FacebookTwitterLinkedIn or Instagram.

About Blue Cross Blue Shield Association

The Blue Cross and Blue Shield Association is a national federation of 34 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans. BCBSA provides health care insights through The Health of America Report series and the national BCBS Health Indexsm. For more information on BCBSA and its member companies, please visit We also encourage you to connect with us on Facebook, check out our videos on YouTube and follow us on Twitter.

The Blue Cross Blue Shield Association is an association of 35 independent, locally operated Blue Cross and/or Blue Shield companies.