Open Enrollment for 2024 Has Begun!

Published October 26, 2023

Are you or your family looking for health insurance coverage through the individual market?

Have you recently lost Medicaid coverage due to ineligibility or concerned you may be at risk of losing coverage?

If so, now is the time to shop and enroll in health insurance for 2024. Open enrollment begins on November 1 and runs until January 15, 2024*. During this time, you can enroll in or change plans for the upcoming year.

Blue Cross and Blue Shield companies offer many different plan options designed to best fit your needs. To help prepare, it may be important to consider your health care needs, including the doctors you want to see and prescriptions you take, as well as how much you can afford in upfront premiums and deductibles. Information on health insurance plan options can be found directly on BCBS company websites or at

The majority of Americans may also be eligible for additional tax credits to help lower their monthly premium costs. Check out our Subsidy Calculator to see an estimate based on your household income.

Blue Cross and Blue Shield companies are committed to making sure you have access to the health care you need. In order to apply or re-enroll in your Marketplace coverage, visit or call the Marketplace Call Center at 1-800-318-2596. TTY users can call 1-855-889-4325.

*There are 7 states with different Open Enrollment dates, including the following:

  • California: November 1, 2023 – January 31, 2024
  • Idaho: October 15, 2023 – December 15, 2023
  • Massachusetts: November 1, 2023 – January 23, 2024
  • New Jersey: November 1, 2023 – January 31, 2024
  • New York: November 1, 2023 – January 31, 2024
  • Rhode Island: November 1, 2023 – January 31, 2024
  • Washington DC: November 1, 2023 – January 31, 2024


Note: After January 15, you can only purchase insurance or make changes if you qualify for a Special Enrollment Period.