Leadership during crisis: BCBS companies stay connected through video

Published June 26, 2020

Leading the public. For the Health of America.

This article highlights leadership examples from Blue Cross Blue Shield companies to inform, engage and update communities across the country using shareable videos.

As the impact of COVID-19 continues to unfold, many Americans have questions about the virus, health insurance and how to safely navigate this unprecedented public health crisis. As healthcare industry leaders, Blue Cross Blue Shield companies have taken extraordinary steps to maintain a flow of critical information with the general public through the use of video and public service announcements. The following are examples of how companies are engaging with communities on non traditional media platforms that allow for sharing on social media platforms.

Understanding COVID-19

Taking care of your health

Experts answering questions

Support for small businesses

  • Understanding that small businesses face unique challenges during a pandemic, Blue Cross and Blue Shield of Hawaii (HMSA - Hawaii Medical Service Association) President and CEO Mark Mugiishi provides insight and tips connecting businesses with resources including obtaining federal assistance through the CARES Act (coronavirus aid relief and economic security act.) In this video Dr. Mugiishi also encourages business owners to act quickly to take advantage of financial assistance.  

Stay informed and connected 

  • Confusion and anxiety are inevitable during a public health crisis. Anthem Blue Cross and Blue Shield Medicare chief medical director, Dr. Chimene Liburd, offers tips on how to cope and stay healthy. Dr. Liburd also reminds members that their health plan offers help beyond traditional health insurance. This includes resources for families to access food and medicine during difficult economic times. Also, accessing that help can be as simple as calling the member service number on the back of your insurance ID card or downloading an app.

The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans.

The Blue Cross Blue Shield Association is an association of 35 independent, locally operated Blue Cross and/or Blue Shield companies.