Leading the public. For the Health of America.
This article highlights leadership examples from Blue Cross Blue Shield companies to inform, engage and update communities across the country using shareable videos.
As the impact of COVID-19 continues to unfold, many Americans have questions about the virus, health insurance and how to safely navigate this unprecedented public health crisis. As healthcare industry leaders, Blue Cross Blue Shield companies have taken extraordinary steps to maintain a flow of critical information with the general public through the use of video and public service announcements. The following are examples of how companies are engaging with communities on non traditional media platforms that allow for sharing on social media platforms.
- The concept of social distancing to slow the spread of the coronavirus is referred to as flattening the curve. In this video, Blue Cross and Blue Shield of New Mexico (BCBS New Mexico) offers a visual explanation of the curve as well as insight as to how reducing the number of infections will lessen the impact on hospitals and medical resources like ventilators. BlueCross BlueShield of Mississippi also tackles the subject of flattening the curve using video graphics on its COVID-19 resource page.
- Why should you wear a mask? The medical director for Blue Cross of Idaho (BC Idaho) tackles this often discussed question with a perspective for those unaware they may be carrying the virus and infecting others. In a second video, the company offers tips on how to properly wear a mask for maximum effectiveness.
Taking care of your health
- Taking a break with deep breathing exercises or yoga during times of uncertainty can have a positive impact on mental wellness. BlueCross BlueShield of Puerto Rico (BCBS Puerto Rico) produced a series of videos for its members highlighting Herramientas para el manejo de emociones (translation: tools for managing emotions.)
Experts answering questions
- Cancellations of elective procedures have impacted many Americans who have important questions about their healthcare. BlueCross BlueShield of South Carolina (BCBS South Carolina) answers that question as well as additional topics including what to do if you suspect you're the victim of a scam.
Support for small businesses
- Understanding that small businesses face unique challenges during a pandemic, Blue Cross and Blue Shield of Hawaii (HMSA - Hawaii Medical Service Association) President and CEO Mark Mugiishi provides insight and tips connecting businesses with resources including obtaining federal assistance through the CARES Act (coronavirus aid relief and economic security act.) In this video Dr. Mugiishi also encourages business owners to act quickly to take advantage of financial assistance.
Stay informed and connected
- Confusion and anxiety are inevitable during a public health crisis. Anthem Blue Cross and Blue Shield Medicare chief medical director, Dr. Chimene Liburd, offers tips on how to cope and stay healthy. Dr. Liburd also reminds members that their health plan offers help beyond traditional health insurance. This includes resources for families to access food and medicine during difficult economic times. Also, accessing that help can be as simple as calling the member service number on the back of your insurance ID card or downloading an app.
The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans.